The Knitcircus Crew

Knitcircus celebrates a passion for knitting and the delight of beautiful yarn. Our twin goals of providing delightful hand-dyed yarns and quality jobs in a good work environment drive every decision we make. Knitcircus owner Bug Richardson Seling is constantly inspired by other knitters and designers, and her devotion to high-quality yarns and innovative dyeing techniques keep things at Knitcircus fresh and exciting.
Knitcircus is committed to networking with and supporting independent small businesses, especially ones owned by women. Knitcircus strives to create a business that welcomes all people. We know that social justice work takes time, effort and intention. We welcome your feedback always, particularly from our customers from marginalized communities. Knitcircus has an ongoing commitment to showing a diverse array of models in our site and social media, and to work with and showcase the work of designers and dyers of color. We accept yarn support requests from all designers at any time; please email to request support for your upcoming designs. We support independent dyers through Trunk Shows at the Knitcircus store; contact if interested.

The Knitcircus Crew


Bug is the brand new owner of Knitcircus! She's in charge of managing all yarn production, including the dye studio, dry processing, skein creation, labeling and everything that results in finished yarn!  This University-trained fiber dyer and self-taught spinner also created and runs the Bingo KAL, so please join in the fun and talk to her in the Knitcircus Ravelry Group







Liz is our customer service expert; you'll talk to her if you call the Studio or email She's also our administrative expert and takes care of Human Resources, inventory and website listings. 

Katie dyes and processes yarn, takes photos, keeps the online store up-to-date and can perform pretty much any other job in the Studio. She's amazing!


Yarn Processor Nemeh has been working with Knitcircus since she first arrived in in the United States. A Syrian refugee, her upbeat attitude and serious work ethic means she comes to work on time even when it's a windchill of 30 below!

 Yarn Dyer Sarah brings her signature good cheer to everything she tries, including graciously modeling knitwear!

Store Manager and Dyer Jennifer worked at Yarnology in Minnesota for a number of years before joining us. She's a talented knitting class teacher, in charge of all of the Knitcircus Yarn Clubs, coordinates the Madtown Yarn Shop Hop  and writes our weekly Newsletter. You'll very likely talk to her when you come into the Studio Store


  • Every year, the December in-store Sample Sale benefits Second Harvest Foodbank of Dane County. In 2018 we were able to give $510, providing 1500+ meals for Dane County residents. 
  • All the profits from the popular Love is Love colorway goes to the Human Rights Campaign
  • All the profits from the Kindness is Everything colorway go to Heifer International.
  • In 2018 Knitcircus donated $800 worth of goods to the local Wisconsin Public Television auction
  • In 2018, Knitcircus donated $100 each to Second Harvest, the Global Fund for Children and the California Health Initiative, as well as collecting dozens of hats for Halos of Hope as part of the Kindness KAL.
  • Knitcircus donates prizes to many knitting events and retreats. If you would like Knitcircus prizes for your next event, please email
  • Knitcircus also regularly donates prizes/items for local organization and school auction fundraisers. If your organization would like to offer Knitcircus goodies, please email 

    Knitcircus Magazine

    Jaala Spiro, Knitcircus' founder and former owner, began publishing the Knitcircus print magazine in 2005, then switched to an online format beginning with Issue #9. Knitcircus Magazine ran through 2012 and Jaala is deeply grateful to everyone who read, contributed, tech-edited, and created graphics for the magazine. When the online pattern world became too crowded, she switched to yarn dyeing and has never looked back! Unfortunately, patterns from the magazine are no longer available from this site, but all rights have reverted to the designers, so check with them if you want to track something down!


    Join us for social fun on the Knitcircus Facebook page and Ravelry Group and as Knitcircus Yarns on Pinterest and knitcircus_yarns on Instagram.